Crystal Ramirez

Public Relations

Crystal Ramirez

DIGITAL

MARKETING

Beauty | Lifestyle | Travel

About Me

Crystal Ramirez

(She/Her)

Welcome! So happy you are here. ◡̈

Nice to meet you, I'm Crystal! Based in OC/LA, I graduated from California State University, Fullerton with a B.A. in Communications, Public Relations & minor in Asian Studies in May 2023.

While in college, as Digital Marketing Specialist for my sorority & working as a PR Intern at an agency in West Hollywood, I became passionate about content creation, event planning, and marketing in the beauty, lifestyle, and travel/tourism industries. As a recent Semester at Sea alumna, I had the unique opportunity to study abroad on a ship and travel to 11+ countries, broadening my global perspectives & PR experience internationally.

I look forward to working full-time in the public relations industry. You'll often find me exploring the aisles of my favorite makeup store, drinking my third matcha latte of the week, or planning a minute-by-minute itinerary for my next jet-set travel adventure.

California State University, Fullerton

Aug. 2019 - May 2023

EDUCATION

Semester at Sea

Oxford Academy

Sept. 2022 - Dec. 2022

Aug. 2013 - May 2019

Awards

CSUF ACADEMIC DEAN'S LIST FALL '21 & '20

CONGRESSMAN LOU correa's woman of the year 2019

RELEVANT COURSEWORK

AND SKILLS

Public relations writing

PRINCIPLES & ETHICS OF PR

INTERNATIONAL PR

PRINCIPLES OF ADVERTISING

MICROSOFT WORD/EXCEL

ZOOM

ADOBE PHOTOSHOP

CUSTOMER SERVICE

BASIC SPANISH & VIETNAMESE

EXPERIENCE

The deFIANT

Public Relations & Branding Intern

Los Angeles, CA | Jan. 2023 - May 2023

Managed influencer and media relations for clients including Too Faced Cosmetics, Dermalogica, Jason Wu Beauty, KimChi Chic Beauty, Nick Stenson Beauty, Ben Sherman, and several smaller beauty brands by assisting with research and constructing marketing plans for brand image

Arranged partnership/collaboration events between clients, business, brands, and influencers to foster cross-promotion, customer relationship building, and increase media coverage among online publications and social media platforms

Composed product pitches for clients, curated influencer databases for gifting/collaborations, and observed influencer social placements, resulting in an increased frequency of client exposure across various media channels

FEATURED WORK:

Too Faced Italian

Spritz Palette Pitch

GET BLACKPINK'S MAKEUP LOOK USING KIMCHI CHIC BEAUTY PITCH

LINK TO ALL MY PR WORK AND WRITING SAMPLES

EXPERIENCE

CSUF STUDY ABROAD & GLOBAL

ENGAGEMENT OFFICE (SAGE)

Global Titan Abroad Instagram Takeover

Semester at Sea | Oct. 2022

Created content for Cal State Fullerton’s study abroad Instagram page, @csufabroad, about my experience on Semester at Sea to inspire students to study abroad, including an interactive question & answer session utilizing the Instagram stories feature

Curated Instagram posts to reflect different aspects of studying abroad such as cuisine, landmarks, culture, and campus housing along with captions detailing cultural experiences and tourist appeals in Portugal, Morocco, Spain, and Croatia with each post averaging at 150-300 likes

Edited and produced a “Day in My Life on Semester at Sea” Instagram reel video that resulted in 33,000+ impressions and became the most liked post on the page’s account, generating an increase of 100+ new followers within 3 days

Alpha delta pi sorority

EXPERIENCE

Digital Marketing Specialist

Fullerton, CA | Dec. 2020 - Jan. 2022

Served as the primary content creator and sorority representative responsible for creating engaging content primarily on Instagram (@adpicsuf) and TikTok to reflect sorority values, sisterhood, philanthropy events, and member highlights while maintaining active social media presence in the Cal State Fullerton online community

Utilized platforms such as Canva, Photoshop, and PicsArt to create projects and graphics for events, recruitment, and social media highlights

Optimized content calendar to plan and prepare when content will be posted during the span of 9 months, including information such as captions, content-shooting days, editing schedule, and important holiday/occasion posts

OTHER EXPERIENCE

Kura revolving sushi

SALT & STRAW

Server | Mar. 2023 - Current

Ice Cream Scooper | July. 2021 - Aug. 2022

Assist customers by informing them of the Kura ordering system, which includes a high-tech self-self revolving sushi bar, robot delivery system, and table tablet

Host and bus several tables at a time while attending to customer requests to provide exemplary customer service

Advertise the themed Kura collaboration prizes with specific partnerships including Sanrio, My Hero Academia, Demon Slayer, etc.

RAISING CANE'S CHICKEN FINGERS

Bird Specialist | Jan. 2020 - July 2021

Managed front of house positions by greeting customers while fulfilling orders through POS system, taking drive-thru orders over headset, and accurately bagging and distributing food to customer satisfaction

Managed back of house positions by assembling food orders, frying chicken fingers, and cooking toast using kitchen appliances to meet Cane’s food quality standards

Trained new crew members as a Bird Specialist to meet company standards by demonstrating how to fulfill tasks, such as accurately recording customer orders, keeping the restaurant restocked/clean, and preparing orders accurately with quality

Provided guests of Disneyland Resort with exemplary customer service by fulfilling ice cream orders and answering general Downtown Disney inquiries regarding tourism, recommendations in Disneyland/Anaheim, and Salt & Straw menu

Assisted at Coachella Music Festival with advertising collaboration between Salt & Straw and Wunderground Coffee by educating festival attendees on the highlights of mushroom & coffee infused ice cream, offering samples, and up-selling products & merchandise, resulting in a 400% increase in sales compared to home shops

MISS ANAHEIM BEAUTIFUL

Titleholder | Sept. 2014 - Sept. 2019

Accumulated 1,000+ hours of community service at hundreds of events in Anaheim, including the State of the City, Anaheim Fall Festival, Cops 4 Kids Christmas Toy Drive, Ronald McDonald Fashion Show, Gem & Mineral Show, Flag Day Parade, MUZEO events, and more

Developed interpersonal communication and leadership skills by interacting with Anaheim residents andevent attendees to create welcoming and engaging environments

Communicated and networked with Anaheim City Council members and business leaders to formrelations and discuss possible improvements within the community

CONTENT CREATION

In addition to my experience working with the PR and marketing side of the beauty industry, I am also passionate about creating beauty-related content on my social media platforms!